Search results for "QR codes"
showing 6 items of 6 documents
How Do QR Codes Enhance Customer Experience? : Omnichannel Customer Experiences in a Brick-and-Mortar Fashion Store
2023
In this qualitative study, we investigate how customers perceive QR codes enhancing their customer experience (CX) in the brick-and-mortar (B&M) store environment. Introducing QR codes to B&M stores is a part of the larger phenomenon of retailers creating omnichannel CXs by utilizing digital and cyber-physical elements in B&M stores. To collect data from real customers’ CXs, we displayed QR codes in a Finnish fashion brand’s B&M store and interviewed customers who had authentically visited the store. The QR codes displayed in the store were linked to a product information page on the brand’s online store, a brand ambassador’s Instagram posts, and an online survey. The data consist of 15 ind…
QR kodu kā tirdzniecības instrumenta atbilstība uzņēmumiem
2021
Tā kā tehnoloģija ir pārņēmusi mārketinga pasauli, visefektīvākais mārketinga veids ir mobilais mārketings, un, mainoties tendencēm, daudzi mārketinga rīki ir praktizējuši, lai sniegtu produktīvu reklāmu. QR kodi pēdējos gados ir kļuvuši par jauno mārketinga tendenci, taču problēma ir tā, vai šie QR kodi patiešām ir produktīvi viņu centienos. Šī pētījuma mērķis ir analizēt, vai uzņēmumi, kas izmanto QR kodus kā savu mārketinga rīku, var sasniegt savus mērķus vai neietekmē mārketinga shēmas, kā arī noskaidrot, vai cilvēki zina QR kodus un vai tie tos ietekmē / piesaista. Pētījuma rezultāti acīmredzami atrisina pētījuma problēmu, uzņēmumi, kas izmanto QR kodus kā mārketinga rīku, sasniedz sav…
A Comprehensive Survey of Indoor Localization Methods Based on Computer Vision
2020
Computer vision based indoor localization methods use either an infrastructure of static cameras to track mobile entities (e.g., people, robots) or cameras attached to the mobile entities. Methods in the first category employ object tracking, while the others map images from mobile cameras with images acquired during a configuration stage or extracted from 3D reconstructed models of the space. This paper offers an overview of the computer vision based indoor localization domain, presenting application areas, commercial tools, existing benchmarks, and other reviews. It provides a survey of indoor localization research solutions, proposing a new classification based on the configuration stage…
Implementació i avaluació de codis QR en laboratoris docents d’enginyeria química
2014
Els codis QR (Quick Response) són codis de barra àmpliament utilitzats en aplicacions comercials i de màrqueting per incloure enllaços a pàgines web, entre altres coses. En l'actualitat un gran nombre de dispositius electrònics com telèfons intel·ligents o tauletes compten amb aplicacions capaces de capturar aquesta informació, permetent al seu usuari emmagatzemar-la i compartir-la amb altres usuaris. Hi ha alguns exemples de la seva aplicació en l'educació, encara que no s'han trobat exemples en l'àrea d'Enginyeria Química. En aquest context, el treball que es presenta és la implantació i avaluació de codis QR en laboratoris docents d'Enginyeria Química amb accés a contingut docent multimè…
Customers’ QR Code Usage Barriers in a Brick-and-Mortar Store : A Qualitative Study
2023
The purpose of this study is to explore the factors that hinder customers from utilizing QR codes when they visit brick-and-mortar (B&M) stores. The research was conducted at a Finnish fashion retailer, where three types of QR codes were displayed for customers to use. In order to identify the barriers that customers face, two different sets of data were collected and analyzed: open-ended survey data (n = 101) and interview data (n = 16). The findings showed two main categories of barriers,customer and company related, with seven sub-barriers. The customer-related barriers included lack of interest in QR codes, user-related usage issues, desire for a device-free B&M store, and dislike towar…
Proyecto Quick Natura. Tecnologías móviles aplicadas a rutas botánicas urbanas
2017
[EN] The Quick Natura project aims to approach people of the city of Valencia to the green areas around them,in a fast and pleasant way. The initiative is based on the use of new technologies to connect the physicalwith the virtual world by placing QR codes (Quick Response code) on di erent plant species, located mainlyin gardens and parks to display information about each labelled species. Any user can scan the QR codelocated in labelled plants by using a smartphone or other mobile devices, enabling almost immediate accessto an information layer displayed in an enjoyable way, without using very technical language, facilitatinga quick understanding and assimilation by users. The method allo…